Browse results-driven experiments and insights.

Get inspired by practical Shopify A/B test examples that led to impressive gains.

Overhauled PDP accordion boosts engagement and conversions

Overhauled PDP accordion boosts engagement and conversions

Revamp your product page layout to enhance user experience! Explore how a new design led to a 50% conversion increase and improved engagement.
+35.6%
Revenue per visitor (RPV)
Simplified Size Finder increases conversion and reduces drop-off

Simplified Size Finder increases conversion and reduces drop-off

Discover how a redesigned "Find Your Size" feature led to a remarkable 33.1% increase in conversions and enhanced user engagement.
+14.9%
Revenue per visitor (RPV)
Personalized homepage design boosts conversions for new and returning visitors

Personalized homepage design boosts conversions for new and returning visitors

Discover how personalizing homepages for different visitor types led to a remarkable +241.1% conversion rate increase. Explore the insights now!
+621.9%
Revenue per visitor (RPV)
Personalized Homepage Experience Boosts Conversion Rates for New and Returning Visitors

Personalized Homepage Experience Boosts Conversion Rates for New and Returning Visitors

Discover how personalizing the homepage for different visitor types resulted in a 0.5% conversion rate increase and enhanced user engagement.
+3.1%
Revenue per visitor (RPV)

-10.4%
Revenue per visitor (RPV)
Wider Collection Page Layout Improves Product Visibility and User Engagement

Wider Collection Page Layout Improves Product Visibility and User Engagement

Discover how widening the collection page increased click-through rates by 4.0% while reducing bounce rates by 11.8%. Explore the insights!
+4.0%
Clickthrough rate
Enhanced search results with clickable categories increase user engagement and conversions

Enhanced search results with clickable categories increase user engagement and conversions

Revamped search functionality led to a 13.7% rise in conversions. Discover how enhanced product discovery can transform user experience!
+1.2%
Clickthrough rate
Simplified Text Input Flow Boosts PDP Conversion and User Clarity

Simplified Text Input Flow Boosts PDP Conversion and User Clarity

Discover how simplifying text input on product pages led to a 4.2% increase in conversion rates and 16.6% more clicks. Explore the full experiment!
-3.1%
Revenue per visitor (RPV)
Enhanced product visualization with sleeve thumbnail images boosts user confidence and engagement

Enhanced product visualization with sleeve thumbnail images boosts user confidence and engagement

Discover how replacing color swatches with product thumbnails enhanced user engagement, leading to a 22.4% increase in add-to-cart rates.
-65.8%
Revenue per visitor (RPV)
Displaying a charity message in cart and checkout boosts customer motivation to complete purchases

Displaying a charity message in cart and checkout boosts customer motivation to complete purchases

Discover how a charity support message in checkout drove a +3.3% increase in conversion rates and enhanced customer engagement. Explore the insights!
+3.3%
Conversion rate
Repositioning “Hats” to top-level navigation increases visibility and user efficiency

Repositioning “Hats” to top-level navigation increases visibility and user efficiency

Discover how renaming "Headwear" to "Hats" in navigation improved clickthrough rates by 2.6%, enhancing user engagement and accessibility.
-9.4%
Clickthrough rate
Modern Carousel Controls Boost Product Engagement and Conversion Rates

Modern Carousel Controls Boost Product Engagement and Conversion Rates

Discover how a redesigned product image carousel led to a 4.7% rise in conversions, enhancing user engagement and streamlining the shopping process.
-0.5%
Add-to-cart rate
Refined Free Shipping Message on PDP

Refined Free Shipping Message on PDP

Discover how a refined free shipping message led to a 7.1% increase in conversion rates. Learn about the impactful changes made!
+7.1%
Conversion rate
Trust-building icons boost checkout confidence and conversions

Trust-building icons boost checkout confidence and conversions

Discover how trust-building icons on the checkout page enhanced customer confidence, yielding a 0.9% increase in conversion rates. Explore the insights!
+0.9%
Conversion rate
Shipping Info Banner Breaks Down Objections Around Shipping

Shipping Info Banner Breaks Down Objections Around Shipping

Discover how adding a persistent shipping info banner enhanced user trust, resulting in a 1.5% increase in conversion rate. Explore the results!
+1.5%
Conversion rate
Floating Add-to-Cart Button on Mobile Collection Pages Boosts Purchase Convenience

Floating Add-to-Cart Button on Mobile Collection Pages Boosts Purchase Convenience

Discover how adding an "Add to Cart" button on mobile collection pages changed user behavior and impacted performance metrics.
-2.7%
Add-to-cart rate
Relocating 'Shop by Category' Below the Hero Boosts Visibility and User Engagement

Relocating 'Shop by Category' Below the Hero Boosts Visibility and User Engagement

Discover how repositioning the "Shop by Category" section impacted user engagement and conversions. Learn from our insights and experiment results!
-0.1%
Clickthrough rate
Mini-cart redesign with highlighted checkout button boosts conversions and revenue

Mini-cart redesign with highlighted checkout button boosts conversions and revenue

Discover how a minicart redesign and clearer button placement led to a remarkable 26.7% increase in conversion rate. Get inspired by this experiment!
+46.6%
Revenue per visitor (RPV)
Optimizing Sleeve PDP Bundle Placement to Boost Conversion and Revenue

Optimizing Sleeve PDP Bundle Placement to Boost Conversion and Revenue

Discover how a banner design change impacted conversions and visibility. Learn from our experiment results to enhance your strategy today!
-45.5%
Revenue per visitor (RPV)
Boosting AOV with Collar and Sleeve Bundle Promotion on PDP

Boosting AOV with Collar and Sleeve Bundle Promotion on PDP

Discover how a bundle promotion near the Add to Cart button led to a 9.8% increase in average order value and a 23% rise in click-through rates.
+0.6%
Revenue per visitor (RPV)